It can learn things about connection speeds and how to balance traffic between different mesh Wi-Fi modules and devices. It can tell how much data users are transmitting. Still, there's a lot that Amazon can learn from eero users.Įero does appear to collect information about the number and types of devices that users connect to their routers. An internet user's Wi-Fi router sees all of their internet traffic.īut eero says it does not track its users' browsing history, and says that won't change with the acquisition. eero gives Amazon access to a lot of dataĪmazon's acquisition of eero is giving some privacy hawks pause, and it's not hard to see why. Amazon could even produce combination devices - picture, for instance, an Echo device that also extends your Wi-Fi network's range.Īnd regardless of what Amazon does with eero's product line or technology, it will gain something else: a whole lot of information. In addition to its router offerings, eero has a cybersecurity service that might work well with Alexa's capabilities, which include security-related smart-home functionality. Amazon's Echo and Fire TV devices rely on internet connections to work, and make natural partners for Wi-Fi networking products. It reportedly has raised at least $90 million from investors so far.Īlternatively, Amazon could look to integrate eero's offerings - or the underlying technology - into its other product lines. Despite significant layoffs in 2018 as the company eliminated a project to "focus on our core business," eero has looked pretty healthy for most of its existence. The simplest thing that Amazon could do would be to allow eero to keep operating more or less autonomously. When it comes to eero, Amazon has options. Image source: Getty Images Amazon could do a lot with eero
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